March 03, 2010

On Tuesday, Carol Bartz, Chief Executive for Yahoo Inc., said that Yahoo was rolling back into a growth mode. It is looking forward to add more employees and even plans to make some acquisitions in 2010.

Bartz said that she does not expect Microsoft Search Engine, Bing, to surpass Yahoo’s own search engine market share, which stands at 17%.

Bartz revealed that Yahoo has joined hands with Wal-Mart Stores, world's largest retailer, for its largest ever online advertising deal.

"Yahoo knows where the moms are", Bartz said, telling the advertising executives that Wal-Mart's message had reached 70% of America's moms who are online.

Yahoo is pursuing a similar joint marketing project with consumer products giant Procter & Gamble, mashing up video, social networking and its mass of personal data about users' online habits into a blending of advertising and entertainment.

Last year the company had shed some businesses, such as Yahoo's recent $225 million sale of its HotJobs employment site to Monster. com. But this year Yahoo is focused on acquisitions. The acquisitions would be small or mid-size companies, most likely in the area of audience, allowing Yahoo to do a better job of targeting moms and to help the company understand user behavior, and expansions into other countries.

Source:-http://topnews.us/