July 03, 2009

Have you heard the news? Microsoft's Bing is taking a bite out of Google, boasting first-month market share gains while the competition's stronghold slips away! At least, that's what some headlines around the Web might lead you to believe this week.

The truth, though, is that the change is not nearly as dramatic as it appears at a glance. While Bing has, according to certain data, minimally increased Microsoft's search market share, Google's position has not significantly shifted.

The entire buzz comes from a new search market analysis by Web stats company Stat Counter. Bing, the researchers say, secured 8.23 percent of all U.S.-based searches for the month of June. (Bing officially launched on June 3.) The previous month, Stat Counter shows Microsoft sitting at 7.81 percent of U.S. searches. That amounts to a month-to-month increase of just under half a percentage point following Bing’s debut.

Google, during that same time span, dropped from 78.72 percent to 78.48 of U.S. searches—a decrease of 0.24 percent, according to Stat Counter’s data. Looking back to April, the difference becomes slightly less apt to be obliterated by a sneeze: Google's two-month drop amounts to 0.59 percent, while Microsoft's April-to-June gain comes out to 1.02 percent.