August 05, 2009

In the latest shot fired in Google Inc.'s ongoing battle with Microsoft Corp., Google announced today that it's taking this fight to the streets.

Google is kicking off a month-long ad campaign for its online suite of enterprise office applications. The campaign will have the search giant leasing billboard space in four major U.S. cities -- New York, San Francisco, Chicago and Boston. Each work day will have a different message for commuters to take in.

The move comes less than a week after Microsoft announced it is partnering with Yahoo on a search and online ad deal. The two companies announced that they had finalized negotiations on a long-anticipated deal that will have Microsoft's Bing search engine powering Yahoo's sites, while Yahoo sells premium search advertising services for both companies.

The deal is geared to hit Google with a united force much greater than either Microsoft or Yahoo could muster alone. Individually, neither company has much of an affect on Google and its overwhelming search market share. Together, though, they hope to at least make a dent.

Source:-www.computerworld.com