December 18, 2009

It looks like Apple might soon have a new best friend: Microsoft, at least if the introduction of an iPhone app for Microsoft's Bing "decision engine" is the first sign of a new trend.

You will remember that Apple and Google used to be joined at the iPhone and browser, with Google providing popular apps for the iPhone and a default search engine for the Safari browser. Google Chairman and CEO Eric Schmidt even sat on Apple's board of directors.

While the Google iPhone apps still remain--and are widely used in business--the relationship is in tatters, as Google has begun competing with its former friend across a wide front. Schmidt, under pressure, resigned from the Apple board.

Apple has also appears to have kept Google Latitude away from becoming an iPhone app and may be delaying the Google Maps Navigation app from an iPhone appearance. Both are important mobile business tools, but only on Android.

For business users, I believe the teaming of Microsoft and Apple could be a good thing, though unlikely to break the back of Google's plan for domination of the Internet. The big hope is that Apple will simply help Microsoft improve.

For example:

Microsoft's Bing services are not, today, as good as what Google offers. Bing's search not as comprehensive, Bing's maps not as detailed, and Bing's approach too aimed at selling stuff rather than answering questions. But, Bing is still a better attempt than Microsoft has shown to date.

I know this is, today, a weak argument. Yet, if Microsoft and Apple decided to go after Google together, the battle could become quite intense. The two might also be able to spark the anti-trust action that would put some limits on Google's ambitions. There is one area where Microsoft may already top Google: Privacy.

Source:-http://www.pcworld.com